by: Theresa Witham
Online, we have an overwhelming amount of competition for our attention, said Jay Baer, marketing strategist, best-selling author and president of Convince & Convert, speaking at CUES Symposium: A CEO/Chairman Exchange on Monday.
He shared some examples from his personal Facebook feed and it looked something like:
- picture of a friend’s cute kid,
- post from a company that he follows,
- post from his wife,
- another post from a company.
“Yours looks exactly the same and so does the Facebook feed of every single member and nonmember,” he said. The same goes for Twitter, Pinterest and Instagram. It’s a combination of personal and commercial relationships.
As a brand on social media, “are you more interesting to me than my wife?” he joked.
Probably (hopefully!) not. And on the day after Sunday night’s big game, Baer said: “We’re all competing with Katy Perry and the Super Bowl.”
So what should you do about this? How does a credit union shine through posts about the halftime show and someone’s adorable nephew?
“Stop trying to be amazing and just start being useful,” he said.
It’s a concept Baer calls Youtility (and it’s the title of his book.)
