The key to understanding millennials
This generation is changing many of society’s institutions.
Misconceptions about millennials pervade politics and business, says pollster and author Kristen Soltis Anderson, including the idea that they don’t vote.
But understanding this generation is becoming increasingly important for both politicians and businesses, says Anderson, co-founder of Echelon Insights and author of “The Selfie Vote.”
“You have to understand millennials from a corporate perspective because they’re changing a lot of society’s institutions,” she says. “They’re also beginning to vote. So we’re now in an era where millennials seem quite eager to make their voices heard.”
Anderson, who’ll address the 2018 CUNA Governmental Affairs Conference, examines societal trends and how they affect consumers’ decision-making, from their politics to their purchases.
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