Leaders in Lending | Ep. 132: Going fee-free: Reimagining member satisfaction

There’s more than one road to leadership in the finance world, and Stacy Armijo — Chief Experience Officer at Amplify Credit Union — has leveraged every leg of her unconventional journey to forge a career she loves.

With a background in public relations and marketing, she knows first-hand how critical adaptation is for survival and seeks to embrace revolutionary industry shifts in the mortgage lending landscape.

From the importance of aligning products with the needs of diverse customer demographics to the strategic move towards fee-free banking, Armijo explains her view on why a team should never “create something for someone, without someone.”

 

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