Leaders in Lending | Ep. 82: Partnering with fintechs for member growth

Credit unions have a unique advantage in helping members access the best possible products through a great member experience. Fintechs have a distinct advantage in cutting-edge technology and working with traditional financial partners to level up their digital experiences. But once a partnership is in place — what makes it work?

Our guest today, Jaynel Christensen, Chief Growth Officer at Commonwealth Credit Union, has spent her career increasing access to affordable credit for her members. Naturally, when fintechs entered the landscape to make lending more efficient, her team wanted in. As an earlier adopter of fintech partnerships, Christensen shares her experience finding the right partners for credit unions.

The future of in-branch experience for members

The reality for members of credit unions is not the same as it was 15 years ago.

Because of the strong initiative for technology, specifically at Commonwealth, the in-branch experience for members is a lot more efficient. Members are invited to come in, take a seat and let the experts take care of everything for them.

 

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