Leaders in Lending | Ep. 83: How specialization can win credit unions members

Credit Unions Optimize Strength in Lending

Credit unions can’t be everything to their members, so honing in on the products you can specialize in and working with partners to do the rest makes sense.

That is exactly what our guest today, Kayla Selhorst SVP Chief Operating Officer CME Federal Credit Union, has accomplished — streamlining the lending operations at CME to approve more loans, with less staff. They did this by not only making their operation more efficient, but by putting the members’ needs first.

Jeff and Kayla discuss:

• Helping loan officers focus on customer relationships
• Doing more with less by shifting data entry responsibilities
• The real value of predictive lending when using transaction data history

 

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