Leaders in Lending | Ep. 92: Rethinking marketing and incentives for engagement
In this episode, Karrie Drobnick, Chief Operating Officer at Verve, talks about growing and rebranding their credit union to spur robust growth. She also talks about creating a new personality for the company and then translating that into a better experience for members.
Join us as Jeff and Karrie discuss:
- Their use of a recognizable and relatable spokesperson
- How incentives can drive both good and bad behavior for sales teams
- Where the opportunities in blockchain are for lending and financial services
Verve’s use of a recognizable and relatable spokesperson
Drobnick started at Verve on the marketing and technology side of things, helping them rebrand and reposition themselves in the credit union marketplace.
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