Let member experience be your compass
Emphasizing an outstanding MX can help you prioritize the initiatives that will make a difference to your members.
Customer service has become a focal point for all industries. An industry-agnostic study recently found that 86% of buyers are willing to spend more for a great customer experience.
This means that credit unions need to clarify what exactly a good member experience looks like, why an effective member experience is so important and what credit unions need to do to offer one.
Member Experience in Action
Having a good member experience can be defined as:
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