Burger King (BK) announced it is adding tacos to its menu. The second largest fast food chain in the world, with a menu that consists primarily of burgers and chicken sandwiches, is going rogue and adding something completely outside of its wheelhouse to its menu.
Things that make you go hmm.
We’re not necessarily surprised by anything BK does. It has a reputation for its sometimes off-color television commercials. BK also tends to chase the latest and greatest temporary fad instead of focusing on the quality and stability of its main menu.
There are pros and cons to this approach, but this is somewhat akin to your financial institution having tellers or financial service representatives start selling mutual funds. It’s a financial product, just like tacos are a food item, but it’s far enough off the beaten path to take attention away from the core offerings which bolster your bottom line.
In other words, just because you can offer something doesn’t mean you should.
continue reading »