Life insurance delivers peace of mind in challenging times

by The CU Lab

Applications for life insurance increased significantly in 2020. Join our discussion about member perceptions around life insurance, effective ways to educate them, and things your credit union can do to make it easier for members to get the peace of mind they need.

Key Takeaways:

  • [04:17] At TruStage, their new annualized premiums were up over 51% in 2020 versus 2019. 
  • [05:14] Show members insurance is more cost-effective than they think. You want to put the member in control of the budgeting process.
  • [10:14] On average consumers will hold on to that direct mail for seventeen days. Consumers are 20% more motivated to respond to a direct mail offer.

 

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