Living your culture in a virtual world

Over the past several years, almost everyone has experienced the ups and downs of remote work. Studies and professional recommendations on how to manage this new reality are helpful, but not “one size fits all.” One thing that we need to prioritize is how we can make meaningful connections and nurture our organization’s culture through the computer.

In this case, it starts at the top. Leaders: it’s up to us to clearly define and communicate the mission of our organization and demonstrate the purpose of each employee’s role in helping us work toward that mission. Our executive and HR teams help us spread that message throughout the organization.

We must also remain accessible and responsive to the team, whether that’s through Zoom meetings, phone calls, emails, or text messages. Without the ability to “stop by” your office to chat, people might feel isolated and uncomfortable reaching out. Be intentional about checking in on your employees – and listen to them.

For new employees who onboard in a remote work environment, having a strong cultural foundation is critical. Gallup research has found that 40% of employees believe their company’s mission and purpose makes their job feel important – which boosts fulfillment, productivity, engagement, and more. If your new hires don’t feel connected, it’s safe to say they won’t last very long.

 

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