Marketing assessment: Go out and get busy
Famous author, lecturer and sales guru Dale Carnegie once said:
“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”
We certainly live in a time of doubt and fear.
The 24/7 news cycle of ups and downs, doom and gloom is enough to fray the strongest nerves. However, there’s a lot to learn from what Carnegie shared.
The best way to conquer fear is to get out and get busy.
If you are a credit union or community bank leader–and especially if you’re a marketer–this definitely applies to you. The tumultuous first half of 2020 has many of us scratching our heads as to the best way to serve our financial institutions and consumers. Do you communicate more than usual? Less? It can be confusing.
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