Marketing lessons from Super Bowl LVII commercials

There’s something special about that one Sunday in February when family and friends draw together in front of their televisions to watch the culmination of a season’s worth of practice, effort and determination. Of course, we’re talking about three hours of Super Bowl commercials!

Oh, yeah – somehow an actual football game happened at the Super Bowl this year! Whether you were cheering for the Philadelphia Eagles or the Kansas City Chiefs, you’ve got to admit that this year’s game featured some actual football and not a runaway score. The nailbiter game went down to the wire and helped solidify a terrific entertainment spectacle.

But in what’s become an annual tradition for many, watching the commercials was just as big a deal as the game itself (and sometimes a bigger deal). And with commercial spots going for a record $7 million for 30 seconds, advertisers came out in force to take advantage of the riveted television audience. Estimates are north of 100 million people watched the big game – a certified smorgasbord for advertisers!

Those numbers mean you probably watched it too. Which commercials did you enjoy? Which did you think were a waste of time? And, most importantly, what marketing lessons can we learn from these commercials?

 

continue reading »