Mastercard report reveals a switch to conscious shopping this holiday season

As the coronavirus pandemic continues to reshape the shopping experience, 55 percent of Americans still plan to partake in holiday shopping this year, according to Mastercard’s 2020 Holiday Consumer Sentiment report. The report – issued earlier this month – notes the emergence of a more “conscious shopper” this holiday season.

The report includes several notable findings related to consumer spending sentiment, such as:

  • 66 percent of respondents plan to shop in stores that have contactless payment options;
  • 64 percent of respondents are avoiding giving cash as gifts this year; and


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