Michael Myers: Brand ambassador champion

James Jude Courtney at the "Halloween" Premiere at the TCL Chinese Theater IMAX on October 17, 2018 in Los Angeles, CA

When partnering with credit unions and banks on brand and consumer experience initiatives, we counsel that all employees are brand ambassadors.

That is to say, every employee from the CEO on down serves as a representative of their brand…and not just during traditional hours or within the four walls of an office.

I learned this lesson firsthand during an awesome encounter on a flight to South Carolina earlier this year.

In route to work with a credit union on their brand initiative, I had the pleasure of sitting next to a gentleman whose face seemed familiar to me. After thinking on it a few minutes, I leaned over and asked “Excuse me, but are you James Jude Courtney?” He very politely confirmed his identity, shook my hand and engaged in pleasant small talk.

If the name isn’t familiar, Mr. Courtney is the actor who portrayed masked killer Michael Myers in the successful 2018 Halloween reboot. I’m a huge fan of both the 1978 classic original and the popular reboot, so it was a big deal for this fan-boy.


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