A ‘Moneyball Moment’: Solve churn with data analytics

Data analytics lets you uncover value no one else can see.

“It’s about getting things down to one number. Using the stats the way we read them, we’ll find value in players that no one else can see. People are overlooked for a variety of biased reasons and perceived flaws.”—Moneyball

As an unapologetic data geek, I found the movie “Moneyball” less about baseball and more about advanced analytics. To me, the real message is that data is an extremely powerful way to align your business with your true objectives, regardless of what industry you are in.

You can crunch all the numbers in the world, but until you identify precisely what your organization values, you can be easily misled. How do you know what to analyze if you haven’t figured out what to measure?

In the analytics game, we use the scientific method to identify opportunities for action. The first step is to articulate the problem for which you are trying to solve.


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