Name that brand tune

If your brand were a song, what song would it be?

There’s no right or wrong way to answer the question, but there are two distinct ways that music helps build your credit union or bank’s brand. How you approach these two strategic issues will determine if your brand lands at the top of the charts, or if it stays in the shadows.

1. Taking pulse

Since brand is an all-senses, 360° element, looking at it through the lens of music makes sense. Just like every song and every genre is different, every brand is different too. (At least it should be. If you’re playing copycat with another brand, then you have another problem.)

Think of everyone involved with your brand:


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