New Orleans credit union to coronavirus: “We’re not going to let it beat us”

Helen S. Delin, CEO of NAS JRB Credit Union in the New Orleans, Louisiana metro area, has a simple yet profound message during the ongoing coronavirus pandemic:

“We’re not going to let it beat us.”

While many credit unions echo this brave message in the face of unprecedented times, two factors are particularly compelling in the case of NAS JRB CU:

  • NAS JRB CU operates in a virus “hotspot,” hard-hit by the coronavirus like other areas including New York City and Detroit.
  • Helen issued her bold statement during a call when we were actively planning for their upcoming strategic planning session in June.


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