New year, new credit union brand?

Happy New Year! 2024 will come with fresh successes…and fresh challenges too.

One challenge you may face in 2024 is your bank or credit union brand. Is it outdated? Do you need a new one? Do the staff believe in it?

Let’s go over a couple telltale signs your institution needs brand adjustments in 2024.

New markets

Maybe you built a branch in a new location. Maybe you expanded your charter into new counties. Or maybe your institution is trying to serve those beyond a founding employee group.


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