NextGen Know-How: Making complex ideas simple

5 communication tips to help leaders cut through the jargon and connect with their audiences

As a leader, you need to convey important information, concepts and business plans to stakeholders and employees every day. But how can you ensure that complex information sticks?

Matt Abrahams, author and strategic communications lecturer at the Stanford Graduate School of Business, hosts the “Think Fast, Talk Smart” podcast. In the episode “How to Make Complex Ideas More Accessible,” he discussed strategies leaders can use to explain complicated information clearly with guest Lauren Weinstein. Weinstein is a strategic communications lecturer for Stanford Graduate School of Business and an executive coach.

The first step to communicating effectively is focusing on your audience, not just the content.


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