Nussle spreads the word on consumer consideration of credit unions

Wisconsin credit unions learn about ‘Open Your Eyes to a Credit Union’ campaign.

Credit unions need to work together to not only raise awareness, but to convince consumers to consider using credit unions to meet their financial needs.

That involves communicating the value of what it means to be a credit union member, says Jim Nussle, CUNA president/CEO.

Enter the Awareness Initiative, a research-based effort led by CUNA to raise consideration of credit unions as the best financial partner for American consumers.

“It’s not about your credit union’s individual brand,” says Nussle, who addressed  more than 300 credit union leaders at the Wisconsin Credit Union League’s State Government Affairs Conference Thursday in Madison, Wis. “The  words ‘credit union’ need better definition.

“Even though I’ve been calling this an awareness campaign, it’s more of a consideration campaign,” Nussle adds.


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