Mood or mode? Did you know both words share the same root word? Modality.
I point this out because it’s impossible to take your member where you want them to go until you first meet them where they are. And where they are is in one of two different moods, or modes, of shopping:
Transactional or relational mode
While we operate in each mode at different times, we tend to choose our mode according to the category in which we’re making a decision.
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