One-To-One with Geezeo: Jim Marous

In this installment of Geezeo One-To-One, Amy Hibbard spoke with Jim Marous, internationally recognized financial industry strategist, speaker, author and the publisher of both the Retail Banking Strategies section of The Financial Brand and the Digital Banking Report. They discuss his career highlights, thoughts on the industry, and what he believes the trends will be for financial services in the coming years.

Geezeo: How did you get into the financial services industry and how did that translate into you moving into the fintech industry? 

Jim: My entire career has been in retail banking, from management trainee right out of college at National City Bank (now PNC), to becoming the marketing director of two banks in Ohio, and then having a long career as a marketing consultant for several agencies in North America. My most recent transformations occurred 4 years ago when I become the co-publisher of The Financial Brand and owner and publisher of the Digital Banking Report.

Geezeo: What is your greatest concern regarding the future of retail banking? 

Jim: Without hesitation, my biggest concerns about retail banking have to do with the legacy cultures in the industry which inhibit growth, innovation, digital transformation and the enhancement of the consumer experience. This complacency is disguised by an assortment of catchphrases and initiatives that are not aggressive or proactive enough to make a difference.


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