‘Open Your Eyes’ to a credit union

The Credit Union Awareness Initiative is almost ready for prime time.

During my first year at CUNA, I was meeting as many credit union people as possible and introducing myself to the movement. One of the messages I heard over and over again is, “Jim, we need a national credit union campaign.”

We have great products and services, they told me, but the broader public doesn’t know what a credit union is or what we stand for.

A national campaign that drives overall consumer consideration—complementing and strengthening individual credit unions’ marketing efforts—should be a top priority for CUNA. I listened.

For the past two years, CUNA’s strategic communications department has worked with professional consultants and a team of credit union leaders from across the country to develop our national Credit Union Awareness Initiative.


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