Optimizing the customer journey beyond the pandemic

As world economies grapple with lingering impacts of the COVID-19 pandemic, businesses that are laser-focused on and actively investing in digital transformation will thrive — as evidenced by two-thirds of executives already indicating increased investment.1

An integrated, friction-right consumer experience (CX) that captures new customers and fosters loyalty is key to driving profitable growth for your organization. Successful growth plans involve creating and implementing strategies that optimize digital customer journeys. This supports acquisitions, streamlines onboarding processes and ultimately delivers better outcomes for your business and customers.

This article highlights how innovation, the pandemic and compliance are changing the design of customer journeys and forcing decision-makers to more deeply evaluate digital strategies. It also provides insights that can help turn challenges into growth opportunities.


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