Pick a name…Any name?

Picture a magic show. Even the most complex acts have some variation of the “pick a card, any card” trick. The card choice might appear random, but there’s actually hidden psychology behind what cards people choose most (and least).

There’s something magical about choosing a new name for your credit union or community bank too. And like the card choice in the magic trick, your name choice shouldn’t be random.

So, what goes into picking the perfect new name for your institution? Let’s find out…

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