Podcast: Growth and gorillas

What do an eight-hundred-pound gorilla and a chimpanzee have to do with fostering growth and acquisition in your financial institution’s marketing? Glad you asked!

And you’ll certainly want to tune in for the answer this week on CRMNEXT’s Banking on Experience, as marketing guru, Nicky Senyard of Fintel Connect lends her valuable expertise (and fantastic analogies) on the subject.

What’s covered?

Brand vs. Performance Marketing.

Nicky’s defining lines re brand marketing vs. performance marketing. (Some solid deets for people who think marketing and sales are the same thing.)


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