Post-Its pop for eye-appealing promotion

A simple letter can become far more eye-appealing with the use of a colorful Post-It Note message. This is another marketing technique to file away for use when it can be most effective or most needed.

Look at the simple, short message on this letter.

What attracted your attention when you saw the image? Was it the colorful splash of the note in the lower corner? Probably, because the Post-It contrasts with the rest of the letter’s basic black and white. Our eyes are drawn to an area that stands out.