Predictable investment, unmatched creativity: Budgeting for credit union marketing partnerships

Imagine you’re the director of a blockbuster film.

Every month, you need a new set designed, a fresh script and even a change in cast. Sounds overwhelming, right? Especially if producers expect you to manage all of this under a tight budget, making sure each dollar spent brings maximum return in audience applause.

For community financial institutions, this directorial debut isn’t on a film set but in the field of marketing. In bank and credit union marketing, the script seems to change as fast as the ever-shifting market dynamics and consumer needs. This is where the power of a regular partnership with a creative agency comes into play, simplifying your budget and providing a crew of creative specialists at the ready.


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