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2015 Loan Generation Marketing webinars announced

Learn to Grow Loans and Control Risk with Credit-Based Target Marketing

MADISON, WI (February 3, 2015) — CUNA Mutual Group’s 2015 Loan Generation Marketing Webinars continue Feb. 10 at 1 p.m. CST, with a session focused on growing unsecured loans through credit card and personal loans.

“Loan Generation Marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by targeting qualified existing or potential members using credit prescreens, and then sending the right message at the right time,” said Steve Hoke, director of loan growth products for CUNA Mutual Group. “Campaigns feature all major loan categories including auto loans, real estate loans, and unsecured loans,” Hoke added.

Webinars are conducted by CUNA Mutual Group Loan Generation Marketing specialists and address top issues facing credit unions, including how to grow larger, more stable loan portfolios, create deeper credit union member relationships and generate interest and member-friendly non-interest income.

“Attendees will gain valuable insights into how to grow loan volume, increase share of wallet, retain and expand membership and grow credit union assets with a Loan Generation Marketing campaign,” said Hoke.

Webinars are free for all credit unions, run from 1 – 1:30 p.m. CT, and conclude with a live Q&A session.

2015 Loan Generation Marketing Webinars:

Credit Card and Personal Loans: Growing Unsecured Loans – Feb 10 and Aug. 11
Auto Loan Recapture^®, Universal Auto and Next Car Purchase: Recapture Loans and Target New Opportunities – March 10, May 12, July 14, and Nov. 10
Mortgage Recapture, First-Time Home Buyers, Home Equity Recapture & Home Equity Acquisition: Grow Your Share of the Mortgage Market – April 14 and Oct. 14
Potential Member Campaigns: Grow Loans & Membership – June 9
Loan Generation Marketing: A Comprehensive Strategy – Sept. 15

To register, go to www.cunamutual.com/growloans.

CUNA Mutual Group was founded in 1935 by credit union pioneers, and our commitment to their vision continues today. We offer insurance and protection for credit unions, employees and members; lending solutions and marketing programs; TruStage^TM-branded consumer insurance products; and investment and retirement services to help our customers succeed. More information is available on the company’s website at www.cunamutual.com

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.