91% of consumers are currently saving, according to Plinqit’s latest report

Plinqit’s 2022 State of Savings Report reveals top savings priorities for consumers

ANN ARBOR, MI (December 13, 2022) — Plinqit, the only savings platform of its kind that pays users for learning about personal finances, today published its 2022 State of Savings Report, which reveals new insights into the savings habits of today’s consumers. According to the report, 91 percent of consumers are currently putting aside money for savings.  

 Plinqit’s State of Savings Report is based on a recent Harris Poll survey of more than 2,000 U.S. adults and proves that the vast majority of American consumers are currently saving for something, whether it be saving for an emergency fund in case of an unexpected expense, paying down debt or saving for travel. This exclusive research report features several key findings, including how savings goals and financial priorities vary by age, income level and more. The State of Savings Report also examines how the current economic climate and record-high inflation has forced consumers to be more strategic about their spending and savings habits.

 “Americans across the board are feeling the effects of inflation and with the cost of living at an all-time high, many people are being forced to make significant adjustments to their personal finances,” said Kathleen Craig, founder and CEO of Plinqit. “We believe that establishing healthy savings habits is the foundation for long-term financial wellness, and that apps and digital platforms are hugely helpful.” 

 Craig continued, “By uncovering what today’s consumers are saving for, we hope that Plinqit’s State of Savings Report empowers community financial institutions to offer impactful financial wellness and savings resources that will best help their account holders achieve their goals.”

 Understanding that saving is the first step on the path to financial wellness, Plinqit partners with banks and credit unions across the country to provide customers and members with a free, simple and easy-to-use way to save and plan for future financial needs. With Plinqit’s patented Build Skills™, community financial institutions enable their customers and members to interact with educational content and get paid for learning new financial skills, helping grow their savings.

 To access the full State of Savings Report, click here

About Plinqit

Plinqit is a mobile-first platform and fintech company helping banks and credit unions generate deposits, attract new customers, and expand their retail footprint while helping people live their best financial life. The Plinqit platform is the first savings platform of its kind to bring together automated savings, data-driven financial wellness content, and virtual account management. At Plinqit, we're helping everyone Money Intelligently™. For more information, visit


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