A new partnership has blossomed this holiday season! evolve FCU and Academy Sports & Outdoors in West El Paso have come together to gift new shoes to 5 local children’s organizations

A Shoe Story!

HARRISBURG, PA (December 15, 2020) — Tis the season to give back! evolve FCU has newly partnered with Academy Sports & Outdoors in west El Paso to host their first annual shoe donation event benefiting Child Crisis Center, Center Against Sexual and Family Violence, Big Brothers Big Sisters, El Paso Children’s Hospital & Children’s Miracle Network, and Lee & Beulah Moor Children’s Home.

Both businesses have been working in unison to gather 255 pairs of new shoes for the kids of these local organizations. Throughout this week, they will be making the donation drop offs along with a very special guest, Santa Clause (aka. evolve FCU’s graphic designer, Josue Ornelas).

What sparked A Shoe Story donation event? In taking a tour several months back at one of the children’s organizations, they mentioned to evolve FCU that the facial expression a child has when they open a new pair of shoes is priceless. Wearing a new pair of shoes was a way for the kids to break them in and gain a sense of empowerment, encouragement, and the opportunity to create their own new paths! This is how A Shoe Story was born.

Donations will be this week on Tuesday, Wednesday, and Thursday. The media is welcome to attend the donation delivery for story coverage on Thursday, December 17th.

Where: Academy Sports & Outdoors (inside the store, ask for Richard Limas, Ricky or Daniela)

Location: 801 S Mesa Hills Dr., El Paso, TX 79912

Time: 4pm

Who will attend: evolve FCU, Academy Sports & Outdoors and Children’s Miracle Network

For more information about evolve FCU and their Social Purpose, visit

About evolve Federal Credit Union

Founded in 1936, evolve Federal Credit Union, formerly El Paso Employees Federal Credit Union, offers full-service banking for anyone who lives, works, or worships in El Paso and Dona Ana County. evolve Federal Credit Union is home to the only Patronage Dividend in El Paso. Visit us today at and let us be your financial institution of choice. Federally Insured by NCUA.

About Academy

Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 259 stores across 16 contiguous states. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 17 private label brands, which go well beyond traditional sporting goods and apparel offerings. For more information, visit


Josue Ornelas
AVP of Marketing
evolve Federal Credit Union
Phone: (915) 599-6816

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