AdvantEdge Analytics launches enhanced platform to help credit unions grow and compete through analytics at scale

Greater Nevada Credit Union becomes flagship client of Version 2.0 of AdvantEdge Analytics’ cloud-native analytics platform

MADISON, WI (February 19, 2020) — CUNA Mutual Group’s analytics firm AdvantEdge Analytics today announced the launch of its Version 2.0 (V2.0) enhanced cloud-native analytics platform. V2.0 of the open platform, which will officially be launched at next week’s CUNA Governmental Affairs Conference in Washington, D.C., enables several new analytics solutions for the credit union marketplace.

New features and solutions added to V2.0 include:

  • AEA Portal: A single, secure entry point to the expanding ecosystem of analytics solutions provides credit unions a seamless experience and easy access to the AdvantEdge Analytics platform.
  • Financial Performance Management: Available to credit unions exclusively through the AdvantEdge Analytics platform, the Financial Performance Management solution was built by a fintech in the CMFG Ventures portfolio. The solution helps credit union executives make dynamic, data-driven decisions based on daily financial and performance metrics.
  • Predictive Analytics: A library of commercialized predictive models helps credit unions solve business problems and proactively leverage opportunities to deepen member relationships.
  • Data Warehouse as a Service: Built on Microsoft’s cloud-native architecture, a central repository collects, organizes and translates a credit union’s data at scale.
  • Client Success: An expert team of analytics performance engineers and engagement strategists gives credit unions the support they need to execute their analytics strategies.

The $1.1 billion Greater Nevada Credit Union (GNCU) has agreed to become the flagship client for the enhanced cloud-native analytics platform.

“Everything we do is centered on helping more people live greater,” said Wally Murray, President and CEO of GNCU, which today serves more than 73,000 members. “To do that, we must be able to consume and contextualize data that helps us understand our members’ behaviors and anticipate their future needs. That’s why we are extremely excited about partnering with AdvantEdge Analytics. Not only will access to the ecosystem of analytics tools help us make better decisions faster, it will also put us at the forefront of the industry’s emerging analytics capabilities.”

According to AdvantEdge Analytics Chief Strategy & Business Development Officer Shazia Manus, the firm’s distinction is its credit union persona-driven business value and strategy-first approach to analytics.

“We’ve been intentional about building our solutions for credit unions, specifically,” Manus said. “Leaders across the movement, like those in many legacy industries, have struggled to realize value from analytics investments, and it’s our intention to change that. Through an incremental, ‘land-and-expand’ approach, the AdvantEdge Analytics Consulting Services team helps credit unions achieve a clear blueprint with quick wins that drive prioritization, roadmap and budget towards consumption of analytics tools and momentum. Couple that guidance with a cloud-native ecosystem of analytics solutions, and credit unions are able to configure their own set of analytics tools for exactly where they are in their data maturity.”

It’s a distinction that resonates with GNCU’s Murray.

“Success with analytics is unquestionably about far more than finding a vendor with a suitable tool,” he said. “It’s about partnering with experts who will invest the time and energy to assist with organizational transformation to incorporate analytics into the culture. As we applied those requirements in exploring options in the market, it became clear AdvantEdge Analytics was the greater choice for us.”

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About TruStage

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit

About AdvantEdge Analytics

AdvantEdge Analytics is an analytics fintech built and supported by the bright minds and deep resources of CUNA Mutual Group, one of the most experienced and influential partners in the credit union movement. As collaborators passionate about evolving the credit union business, the AdvantEdge Analytics teams co-create alongside credit union customers to accelerate their digital transformation journey. Analytics Consulting Services and cloud-native Analytics Platform Solutions are configured to meet credit unions where they are in their journey, enabling them to deepen member relationships and deliver speed-to-value. To learn more, visit or connect with the company on LinkedIn and Twitter.

About CMFG Ventures

CMFG Ventures, LLC is the venture capital entity within CUNA Mutual Group that invests in strategic fintech and insurtech companies that support CUNA Mutual Group and the credit union industry. The company’s investment strategy focuses on financial technology, data analytics, financial education and protection, and digital channels to address gaps and opportunities within the insurance, credit union and financial services industries. Additional information about the company can be found at


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