Press

Advia Credit Union experiences major growth behind new branding campaign

PARCHMENT, MI (August 28th, 2014) — Advia Credit Union has reported that a new emotive branding campaign has lead to over 40,000 new online visitors, an increase of roughly 50% over the previous month.

An effort to continue the success of the brand rollout, and focusing on both existing and potential Members; the new approach was crafted with recent reviews in mind that emphasize Advia’s success at creating an innovative and personal financial experience. Advia is proud to welcome the over 1,300 new Members who have joined since the recent branding campaign began.

“The response has been outstanding,” says Jenny Armistead, Manager of Marketing. ”We knew digital and social engagement would be important to our ability to communicate our new web based services. The creation of this campaign by our thought agency, James & Matthew, has given us the opportunity to connect with new and existing Members who function in the digital realm in order to tell them about Advia Credit Union’s commitment to online financial excellence.”

Introduced on January 1st, 2014, Advia Credit Union serves over 100,000 members at its twenty one full service branch locations and beyond. With over 400 employees dedicated to providing innovative and personal financial services, Members can experience the advantage of Advia however it is most convenient to their lives, be it in branch, over the phone or online 24 hours a day.

This campaign is the work of Leominster, Massachusetts based thought agency James & Matthew, who have provided expert analytical insight and the creative foundation that has taken the already established Advia Credit Union culture and conveyed it digitally to an ever-increasing audience of consumers in need of modern financial services.

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