Ascensus’ Strong Brand Leads To New Product Continuum
Dresher, Pennsylvania–May 22, 2012–Ascensus has realigned its retirement plan solutions to better reflect its strong brand. The company has built a reputation as a high-quality service provider with simple, flexible options for financial professionals and their prospects and clients. Now its product names are following suit, with a new approach that showcases the wide range of offerings on Ascensus’ product continuum.
Options for every market segment are now being presented in a clear and more meaningful manner under the Ascensus brand:
Full service: a complete package with recordkeeping and compliance delivered by Ascensus
Unbundled: Ascensus’ recordkeeping services combined with the support of a local third party administrator
Small business: a cost-effective option that is easy to implement for companies with fewer than 15 employees
Individual(k)™: an investment alternative that provides maximum savings opportunities for owner-only businesses
“The comprehensive products and services we deliver haven’t changed, and neither have our multiple compensation models for financial professionals. What has changed is how we speak about them. We feel this new approach makes it even easier to understand the breadth of options available at Ascensus,” explains Mike Narkoff, Senior Vice President, Retail Sales. “It’s simple and straightforward: We offer high-quality, flexible solutions that can be tailored to the needs of all types of clients—large and small.”
With more than 30 years of industry experience, Ascensus is a leading provider of high-quality retirement plan solutions for organizations of all sizes. Through its 1,000+ highly trained associates and one of the largest ERISA consulting practices in the U.S., Ascensus provides recordkeeping and administrative services to over 27,000 defined contribution plans and administers over 1.5 million IRAs. Ascensus partners with financial institutions to offer tailored solutions to meet the needs of financial professionals, employers and individuals. For more information, visit www.ascensus.com.
Executive Vice President,
Strategic Business Support Services