ATM Industry Association announces launch of two year business plan and new logo

SIOUX FALLS, SD (January 15, 2015) — The ATM Industry Association (ATMIA) has launched its new two year business plan for the period 2015-2016 along with a new global logo and a refreshed website.

“The colors of the new logo are lighter, more welcoming and more vibrant than the old logo which has served us well since our founding in 1997,” explained Mike Lee, CEO. “There is a new effect of a quiet boldness or assurance with which symbolizes our maturity after 17 years of building and globalizing our status as the only international non-profit body for the ATM industry. At the same time, there is a hint of our passion for our work in the new logo’s strong, but subtle, colors.”

“ATMIA has come a long way since the current logo was introduced in the late nineties. It was time to update the brand now that they are the only global association dedicated to the ATM and cash,” said Tom Harper, CEO, “With the new Web site, online training, best practice documents and multiple conferences, a more modern look was past due.”

Brian Kett, President & Director of GRG International commented, “The new modern, clean, colorful and efficient ATMIA logo is a strong reflection of how our association continues to evolve in tackling the challenges that our members face not only today and in the future. A terrific new look for a terrific organization.”

“The new ATMIA logo puts an emphasis on the ATM with a modern, forward-looking design that captures the eye and clearly identifies the focus of the Association,” adds Tom Pierce, Chief Marketing Officer, Cardtronics. “The visually compelling nine-diamond element of the logo links to the ubiquitous ATM keypad while also evoking the image of a shield, showcasing the important role the ATMIA plays in defending and advancing the ATM industry and those touched by it,”

Lee said the ATMIA brand and name reflects the association’s underlying ethos. He believes over time that the new logo would come to be associated with its principles of serving a vibrant, growing industry with passion. “We want the new logo to show that passion. Our new 2 Year Business Plan is fundamentally member-centric, with new benefits being added for our members, including an online Market Intelligence Library and Interactive Industry Radar, as well as a new CRM system for coordinating and improving all our future communications with our members.”

About the ATM Industry Association
The ATM Industry Association is a global non-profit trade association with over 5,000 members in 65 countries. Its mission is to promote ATM convenience, growth and usage worldwide, to protect the ATM industry’s assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations. More information about ATMIA can be found on their website,

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