Bay Federal Credit Union welcomes Jeff Heitmann as Business Relationship Manager

CAPITOLA, CA (April 20, 2020) — Bay Federal Credit Union has announced that Jeff Heitmann has joined the organization as its business relationship manager. In that role, Heitmann will manage the credit union’s future business lending and banking initiatives.

Heitmann first joined Bay Federal as a part-time teller in 1997, eventually working his way into a management position at the credit union’s River Street branch. He moved on to pursue a position in lending in 2001 and has spent the last eleven years in the business banking sector. He is excited to be back with Bay Federal, as he shares the credit union’s passion for serving the community.

“When I found out that Bay Federal was intending to expand its business banking program, I couldn’t wait to be a part of that movement,” said Heitmann. “I’m excited to be able to take Bay Federal’s philosophy of ‘People Helping People’ and share it with our business members in our area as well, especially in these difficult times.”

The credit union intends to invest in the development of a comprehensive business lending program, however, the COVID-19 pandemic and providing resources for businesses has taken precedence. There are many resources the credit union is able to connect small business owners with, and they are encouraged visit to learn more.

Overall, Heitmann brings more than 23 years of banking experience with him in his new position and will be located in the credit union’s Capitola headquarters. He lives in Santa Cruz with his wife and three children.

Jeff Heitmann

About Bay Federal Credit Union

Bay Federal Credit Union is a full-service, not-for-profit financial institution that serves over 86,000 members and 2,400 local businesses throughout Santa Cruz, San Benito, and Monterey counties. With more than $1.6 billion in assets, Bay Federal is the largest member-owned financial institution in the region. The organization has been proudly serving its members and the community since 1957. Bay Federal is a certified Community Development Financial Institution, with a primary mission of promoting community development alongside their financial activities. Bay Federal has an award-winning employee volunteer program in which employees have given their own money and volunteer for numerous local schools, nonprofit organizations, and community events each year.


Amy Ivey,
SVP, Chief Marketing Officer
Bay Federal Credit Union

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