Best Practices Winners Honored at Marketing & BD Council Conference
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Madison, Wis. – Best Practices Award winners from the CUNA Marketing and Business Development Council were announced during the council’s 18th annual conference, which took place March 16-19 in Las Vegas.
The awards recognize outstanding new marketing and business development approaches with potential for universal application across the credit union movement. Without regard to asset size, a panel of judges selected winners based on strategy, process, application, and results. Representatives from the winning credit unions were present at the conference to accept their award. This year’s winners are (by category):
- Business Development: Partners FCU in Burbank, Calif., for its Synergy program. As a single sponsor credit union affiliated with The Walt Disney Companies, Partners FCU’s approach to Synergy drives everything from new memberships to member education to inclusion in Cast Member (employee) publications. As a result of its efforts, in 2010 Partners FCU had a positive net member growth (+2%) for the first time in three years. Not only has the Credit Union experienced membership growth, but product and service referrals have increased dramatically. In summary, Partners focus on Synergy has enabled it to grow and prosper while other credit unions in their area have either experienced negative growth or have remained stagnant.
- Miscellaneous: Erie FCU in Erie, Pa., for its growing business account services program. Through a combination of targeted business ads, partnerships with business organizations and realigning their employees to better serve their business members – Erie FCU was able to drive more traffic to their business webpage, increase business membership, increase business deposits and generate additional loan volume. This new focus for Erie FCU resulted in a 4.55% increase in business membership growth, a 7.37% increase in business deposit growth and $1.05 million in new business loans.
- Miscellaneous: Pioneer WV FCU in Charleston, W. Va., for developing and implementing a brand for their credit union. Their brand was developed around a compass, one that is designed to help steer members in the financial direction they wish to go. Pioneer WV FCU changed all print collateral and updated their branches to reflect the new brand. Additionally, they created an auto lending campaign around the new brand which results in more than double the loan volume of past years.
For more information on the 2011 Best Practice Award winners, go to www.cunamarketingcouncil.org, and click on the “Best Practices” link, located on the “Events” pull-down menu.
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About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,000 credit union professionals across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is of the six organizations that make up the CUNA Councils, a network of more than 4,700 credit union professionals. For more information, visit www.cunamarketingcouncil.org or www.cunacouncils.org.