Beyond Marketing CUSO Offers “Trackify” to Save Client Marketing Budgets

LENEXA, KS (May 31, 2013) It is no surprise to credit union executives responsible for marketing ROI justification, that tracking and reporting is cumbersome and difficult to pinpoint. That’s why Beyond Marketing, a Kansas City CUSO long devoted to justifying its efforts on behalf of clients with ROI analysis, announces the addition of their tracking dashboard, Trackify. This online tool monitors all marketing initiatives through one dashboard, allowing credit unions and CUSOs to make real-time decisions that protect their marketing budget. The new Trackify demo is available at

“Tagging” marketing and advertising materials or messages, with dedicated phone numbers and unique URLs, is the first step that allows each channel and/or creative campaign piece to be tracked. “Without these mechanisms, it’s hard to identify what is and isn’t working, to make the most out of marketing budgets,” said Beyond Marketing CEO Larry Hayes.

The mechanics of Trackify utilize a two-way communication model which feeds back the responses each campaign and channel is generating. Communication mediums tracked include (but are not limited to):

  • Online Websites, Microsites, and specified Landing Pages
  • E-mail
  • Print
  • In-Branch (Lobby Video Screens, printed Lobby Posters, etc.)

“Many marketers are challenged with tracking the performance of specific creative, media channels and placement. Materials and messages are often developed and deployed with the hopes of igniting a reaction,”

said Kat Vorkink, Beyond Marketing, growth strategies manager. “Trackify aggregates all response data from dedicated phone lines, online submissions, email marketing, and Google analytics. The data is then funneled back into one dashboard with customizable reporting capabilities.”

Fully customizable reporting includes (but is not limited to):

  • Total Spend
  • Cost per Lead
  • Cost per Conversion

Trackify pricing and set up fees vary, based on lead volume per month and desired customization. Interested credit unions, CUSOs, or other companies can contact Beyond Marketing for a free analysis and recommendations by calling 1-888-710-8704, email to, or through Rest assured, all inquiries at any level are welcome and will be tracked!

About Beyond Marketing, LLC
Founded by credit unions for credit unions in 2003, Beyond Marketing, LLC became the first full-service U.S. marketing CUSO and remains the nation’s only CUSO specializing in full-service marketing for the financial services industry. Its focus centers on providing clients with revenue and results based on ROI. Beyond Marketing offers an array of marketing services to fit its clients’ needs. Capabilities include strategic planning, market research, brand identity development, interactive Web design, print design and production, public relations management, advertising and promotion implementation, media buying, direct marketing, and broadcast production. For more information, visit

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