Buyapowa to exhibit at the MAC Conference in Chicago

Buyapowa, the global leading provider of referral marketing technology to regulated businesses across finance, insurance, telecoms and the power industry to exhibit at the MAC Conference

VANCOUVER, BC (May 17, 2022) — Buyapowa, the leading global provider of rewards and referral marketing technology to the financial services industry, announced that it will be exhibiting at the MAC Conference 2022 in Chicago next week.

With offices in London, Vancouver and Berlin, Buyapowa specialises in powering word-of-mouth marketing for regulated businesses such as credit unions, banks, insurers, fintechs, telecommunications, power utilities and large retail.

Buyapowa, which merged with Canada’s Rewardstream in 2018, has driven more than US$1.5 billion in life time value for its clients around the World, including HSBC, IG plc, Delta Community Credit Union, BCU, the First West Credit Unions, Vitality, Trupanion, The AA T-Mobile US, Vodafone, BT, Rogers, Bell, Telus, EDF, British Gas, Epcor and more.

“Credit unions, in common with many other industries, faces an increasingly challenging environment where customer expectations continually increase, acquisition costs keep rising and customer loyalty becomes more fleeting” said Peter Cunningham, Director of Marketing at Buyapowa. “Referral marketing allows credit unions to harness the high customer satisfaction of their members and turn it into an acquisition channel to acquire loyal, high-value members for a fraction of the cost of other marketing channels. The success of our clients is proof that refer-a-friend should be part of every credit union’s acquisition strategy.

We’re delighted to take part in the MAC Conference for the first time and get to meet with leading marketers at many of North America’s top credit unions.”

Buyapowa generates tens of thousands of new customers accounts for their financial services clients each month, with operations in London, UK, Vancouver Canada, Berlin, Germany, and with support personnel located around the world. Buyapowa’s technology integrates quickly and seamlessly with credit union’s online digital platforms to ensure seamless experiences for customers who refer their friends to their favourite credit union.


Buyapowa is the world’s leading referral marketing platform, powering rewards marketing and refer-a-friend programmes for over 150 leading brands including HBSC, IG plc, Delta Credit Union, Vitality, Trupanion, T-Mobile US, Bell, EDF and Epcor. A unique feature-set, including a multi-referral engine, flexible rewards and an intelligent sharing suite, enables brands to launch fully-branded, internationalized referral programmes in minutes, reducing the cost per customer acquisition by up to 80%. Buyapowa’s platform allows financial services and other brands to design, launch, manage and analyse their campaigns from a single integrated dashboard and the campaigns plug seamlessly and easily into an existing website or app. Buyapowa does more than merely ask subscribers to refer their friends. It incentivises and equips them to engage, share and acquire new customers for the business. Again and again and again. This isn’t ‘one-to-one’ this is ‘one-to-many’. For more information visit, or for regular updates connect with us on: • LinkedIn: • YouTube: • Instagram: • Facebook: • Twitter:


Peter Cunningham
Director of Marketing

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