C Squared Social announced today the formation of a partnership and integration with OptifiNow (https://www.optifinow.com). The collaboration of these two companies pairs the targeted digital lead generation expertise of C Squared Social with the enterprise solutions designed to deliver sales support and management at every point in the customer life cycle from OptifiNow.
C Squared Social is a targeted audience building and Social Media advertising company who has constructed successful partnerships with Facebook, Instagram, Messenger, LinkedIn and the Audience Network. Their digital advertising techniques have succeeded in generating high propensity new home buyers and refi candidates for lenders across the country. OptifiNow is a cutting-edge platform designed to help client’s convert leads into more closed deals and improve ROI with an all-in sales enterprise solution.
Cassidy Crail, Co-Founder of C Squared Social, added: “The OpitfiNow platform instantly caught our attention as a leading technology in a sales management industry ripe for disruption. We believe that OptifiNow coupled with our unique social media lead generation tools will change how companies close deals. Now, all-sized companies will be able to leverage social media at the same level as major US corporations with advanced AI targeting tools, in-ad lead capturing, automated lead nurturing and remarketing across multiple platforms.”
John McGee, CEO and President of OptifiNow, spoke on the subject: “C Squared Social and OptifiNow have proven to generate high-quality mortgage and recruiting leads for lenders over the past several months. It was a natural progression for our two companies to formalize a relationship and reach out more broadly to the mortgage industry. We believe our integrated solution provides mortgage lenders with a powerful method for generating leads using social media and marketing automation. We're excited for this unique value proposition that will fundamentally change the way mortgage lenders utilize social media.
As a combined offering, OptifiNow and C Squared Social provide an end-to-end solution especially for lenders in residential refi and new home purchase industries throughout the United States.