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Card Analysis Solutions announces 2015 schedule “Dancing With The Cards: School of Credit Card Program Management”

LAKE FOREST, IL (January 20, 2015) — Card Analysis Solutions, an independent credit card consultancy dedicated to helping CUs get the most out of their card programs, has announced another school for CU credit card executives.

“At a time when credit unions are once again considering selling their highest yielding loan product, it is time to ramp up the education once again to show credit unions an “independent” look at their credit card portfolio”, said Ondine Irving, Card Analysis Solutions founder and noted card analyst in her own right.

Irving described the School’s approach as one that seeks to empower credit unions to become more knowledgeable about their credit card program and more active in managing to profitability and greater member satisfaction.

Executives from The Members Group, PSCU, VISA, and Filene Research Institute, among others, will join Irving in leading sessions at the school, the firm said.

Card Analysis Solutions, an independent provider of credit card operational and strategic guidance for credit union credit card programs, has announced the 2015 Training Schedule for “Dancing With The Cards- School of Credit Card Program Management”.

The sessions will be held in five locations throughout the United States in 2015: Walt Disney World, Florida, New Orleans, LA, Charleston, SC, San Diego, CA and Las Vegas, NV. The sessions are hosted and taught by noted industry consultant, Ondine Irving, founder of Card Analysis Solutions and www.CreditCardConnection.ORG.

“My approach has always been one of teaching and educating Credit Card Program Management from a completely independent perspective- a complete 360 degree education from lending to collections and everything in between. One of my most instrumental sessions is showing credit unions where and how to reduce processing expenses. If Credit Unions can reduce processing expenses, the member ultimately benefits as the savings can be reflected in the product offerings. Another popular eye-opening session is teaching the secrets of real portfolio analysis- and how not to be bluffed- so real marketing results can occur.” Attendees will leave with a “to do” list of items for improving their own card program including identification of cost savings which can be shared with their respective credit card processors. Past attendees have included credit unions from $50 million up to $8 billion in assets. More and more credit unions re-entering the credit card market have been in attendance.

Executives from leading industry card processors including The Members Group, PSCU, Co-Op Financial Services, FIS, CSCU and Member Access Pacific are a standard fixture at the meetings and will share their company updates on EMV and Apple Pay. In addition independent reward providers including BreakAway Loyalty, RewardsNOW and Augeo Marketing partake in a loyalty program discussion. In addition, a two hour session on best practices in high yield lending presented by Lending Solutions Consulting, Inc.

Ondine has been conducting these sessions since 2007 across the country. “This class is beneficial for all card issuing credit union and also ideal for those credit unions re-entering the credit card market. It is an opportunity for live discussion with peers, processors, reward providers and all staff levels. It is also a good opportunity to hear unfiltered information regarding experiences with other card processors and reward providers.”

Card Analysis Solutions is entering its twelfth year working as an advocate for credit unions in card program management. The company’s mission is to impart knowledge in an unbiased and independent manner to credit unions specifically in the area of card program management and managing program expenses. For further information about the School of Credit Card Program Management, please visit the company’s web site at www.GoCUCards.com.