OnApproach (www.onapproach.com), the leading provider of data/analytics solutions for credit unions, is excited to announce Centra Credit Union (Columbus, IN) is the latest to join the collaborative Credit Union Data Integration and Analytics Platform after signing an agreement to implement the OnApproach M360 Enterprise.
“At Centra Credit Union, ‘Centered Around You’ is our promise to our members. In order to build upon this promise and provide our members with the superior experiences they deserve, we realized the need for a member-centric view of our credit union. OnApproach M360 Enterprise empowers us to create a single, validated member record so we can better understand our members as individuals, and collectively. As Centra Credit Union continues to grow as an organization, data analytics enables us to personalize our interactions with members, and make confident, data-driven
Centra Credit Union (asset size: $1.4 Billion, core processor: Fiserv – DNA) realized the need for an enterprise solution to integrate, validate, and take full advantage of ever-growing member data. Credit unions have been tasked with the challenge of keeping up with the personalization and analytics initiatives of companies such as Amazon, large banks, and thousands of fintech startups. Credit unions, as a movement, have a unique opportunity to collaborate on analytics to create superior capabilities, while sharing of the time, cost, and resources required. As the only Credit Union Service Organization (CUSO) dedicated to credit union success through collaborative analytics, OnApproach empowers credit unions to take advantage of industry efforts to tackle advanced analytics initiatives.
“It is very exciting to partner with Centra Credit Union to provide a robust and collaborative data analytics solution. As a CUSO, we believe credit unions have an opportunity to excel in member satisfaction and prove themselves as the best financial institutions to serve their communities. Centra Credit Union makes a great addition to this platform, and we look forward to working with them,” said Paul Ablack, CEO, OnApproach.