CetoLogic Announces New logo, Brand Identity: “Smart solutions that make dollars and sense”

ATLANTA, GA (March 12, 2014) – After a very successful 2013, CetoLogic, a leading provider of software and analytics solutions for financial institutions and retailers, unveiled its new brand identity and logo, designed to better reflect CetoLogic’s evolution, growth and future as a market leader in predictive forecasting and analytics.

The most notable update to CetoLogic’s brand identity is its new logo, which features a stylized owl, representing wisdom, knowledge and education. The additional incorporation of common mathematical symbols within the logo symbolizes CetoLogic’s sophisticated mathematical algorithms, which drive the firm’s preeminent inventory forecasting, retail sweep and cash management solutions.

“I believe that CetoLogic’s innovative solutions, quality of staff, customer support and positive corporate trajectory are all reflected in our updated logo and branding, which embody the team’s knowledge and wisdom, as well as the strength of our applications through the use of the most highly-developed mathematical sequences and algorithms available,” said Douglas Ceto, president and CEO of CetoLogic. “Our new slogan ‘Smart Solutions that Make Dollars and Sense’ further emulates CetoLogic’s continued success and commitment to delivering value to our clients by simplifying cash management and deposit reclassification processes to increase profitability, efficiencies and streamline operations.”

About CetoLogic
Atlanta, Ga.-based CetoLogic provides software solutions and analytics to financial institutions and retail organizations. CetoLogic proudly services the needs of more than 1,500 clients in 50 states and Canada by providing ‘Smart Solutions that Make Dollars and Sense.’ CetoLogic is the designer of C³ Financial, a web-based cash forecasting and management software. CetoLogic also pioneered Deposit Reclassification, a retail sweep program designed to eliminate reserve balances. CetoLogic’s solutions improve earnings, efficiencies, risk management and operations. For more information about CetoLogic’s solutions, call 1.877.495.0687 or visit their website at


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