Citizens Equity First Credit Union Wins CUNA FUSE Contest

Mark Wolff – CUNA Communications
(202) 508-6764

Amy Nigrelli – CUNA Marketing
(608) 231-4246

(June 13, 2012) – Credit Union National Association (CUNA) announces Citizens Equity First Credit Union (CEFCU) as the winner of the CUNA FUSE – Branch Operations contest.  CEFCU won two registrations to the school, which will be held July 30-August 2 in Las Vegas, Nevada.

Contestants were asked to provide an example of how their branch operations and business development departments had fused together or how they envisioned working together. CEFCU’s winning entry, judged on creativity and originality, was a national effort to develop the credit union’s memberships by building the collaboration between member center managers and the business development department.

Integration of the two credit union disciplines is the main focus of CUNA FUSE – Branch Operations & Business Development School.  The event is designed to help credit union professionals enhance credit union membership, develop staff leadership skills and discover exciting new ways to take credit union operations to the next level.

Credit union branch managers and business development professionals shouldn’t miss this opportunity to come together to explore blended approaches to their job duties. Attendees will:

  • Hear from keynote speaker, Lee Silber, on why People. Passion. Process. is the theme for FUSE
  • Discover how a more fluid and cooperative credit union is more efficient
  • Develop best practices from Aussie productivity expert, Neen James
  • Network with specialists outside of your area of expertise

Learn more by visiting

About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 95 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life.  For more information, visit For more information about credit unions, visit

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