CommonWealth Central Credit Union selects CU Rise Analytics for credit card analytics, member growth and retention strategies

VIENNA, VA (June 29, 2020)CommonWealth Central Credit Union, a 38,000-member credit union with over a half-billion in assets, joinsCU Rise Analytics’ growing list of clients after engaging the firm for advanced credit card data analytics and formulating member growth and retention strategies. CU Rise will help improve their credit card product portfolio management and analyze member behavior for more personalized and relevant outreach.

CU Rise will act as an extension of the San Jose, Calif- headquartered credit union’s team. Jennifer D’Amico, Vice President of Marketing at CommonWealth said, “CU Rise will build upon our existing data platform and help us focus our efforts and meet our members’ needs. They will be instrumental in helping us better use data in decision-making across the organization.”

CommonWealth is also looking to CU Rise for additional support as they continue the implementation of their digital strategy. To grow membership and strengthen loyalty with existing members, CU Rise will conduct behavioral and transactional analysis to facilitatemember segmentation.

Val Ovrootsky, Vice President of IT said, “There is a greater degree of confidence, knowing our forward-looking strategy will be informed and data-driven. We will be able to accelerate our digital transformation while aligning with what our members want and need.”

Additionally, Floyd Salamino, CU Rise’s Vice President of Consulting, commended CommonWealth for its COVID-19 response strategy and noted it will be a key area for analysis. “We expect the variety of relief mechanisms CommonWealth implemented for its members will ultimately have a significant positive impact. We intend to study this and quantify the effects.”

About CU Rise Analytics

CU Rise Analytics is a global CUSO helping credit unions leverage the power of data to better understand their members. CU Rise identifies the ideal intersections of member need and business opportunity, and provides cost-effective, actionable, manageable solutions that create high-impact results.  It is a value-driven resource for data science, strategic best practices, and advisory services. Learn more at


Roopika Raj
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