Community Financial Credit Union reveals new brand with refined name and symbolic logo

The credit union, now referred to exclusively as CFCU, launched its new brand identity reflecting its commitment to its members and the community.

PLYMOUTH, MI (July 28, 2023) — Community Financial Credit Union, a non-profit financial institution owned and governed by its members, this week unveiled its new brand identity featuring a symbolic logo, vibrant color palette and transition to primarily using their acronym “CFCU.” The logo, a purple geometric bear, reflects the organization’s role as protector of its members and its commitment to the community it serves.

“Our relationship with our members is everything. This new brand shines a light on our commitment to them and to the community,” said CFCU President and CEO Tansley Stearns. “This is more than a different logo. It’s a symbol of a promise to our members and communities to be that guide, that supportive partner and defender of their impossible dreams. We know for most people banking isn’t what they wish to spend their days and nights thinking about. It’s a means to experience more of life’s joys, and we are excited to walk with even more Michiganders into their bright futures.”

The brand reveal reflects the bold moves the organization has already made toward innovative technologies and product sets, meaningful community connections and an experience model that urges relentless care of its members.

For more than 70 years, CFCU has been committed to the communities it serves through 14 branch locations in southeast and northern Michigan. The organization deploys bold and transformational programming and experiences to foster a sense of financial belonging among its members. Through offerings like its obstacle-free Path to Homeownership program and its one-of-a-kind digital arts, education, and engagement-focused Livonia branch, ‘The Playground’, CFCU is deeply connected to its members and its community.

With the brand refresh, CFCU also announced a new campaign focused on its enhanced Money Market account program. “The Place for Savers” campaign encourages members to make deposits through their Money Market account, which is designed to help maximize savings by offering higher interest rates.

For a look at CFCU’s new brand identity, visit More information on “The Place for Savers” campaign can be found at

About Community Financial Credit Union

The relationship with members is everything because Community Financial Credit Union is always looking out, standing beside members in every season of life. Community Financial is a full-service financial institution headquartered in Plymouth, Michigan since 1951 with 15 branches in Southeast and Northern Michigan and $1.6 billion in assets. Membership is open to any person or any business in the state of Michigan. Community Financial is deeply rooted in the communities it serves, offering programs and partnerships like student-run credit unions, an obstacle-free path to homeownership, and more. To learn more about Community Financial and why on earth there’s a bear on the logo, visit


Lauren Detwiler
Public Relations Director
VVK PR + Creative
Phone: 248-884-1421

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