Connecticut League introduces small credit union marketing initiative

MERIDEN, CT (April 16, 2015) – The Credit Union League of Connecticut has partnered with Your Marketing Co. to provide quarterly marketing campaigns to Connecticut credit unions with assets under $25 million that do not have conflicting fields of membership. Free creative services will provide credit unions with general branch collateral and statement stuffers.

“As the Credit Union League of Connecticut works to realize our vision that Connecticut consumers choose credit unions as their best financial partner, we are committed to doing whatever it takes to remove barriers, create awareness, and foster service excellence,” said Jill Nowacki, president/CEO, Credit Union League of Connecticut. “Working with Your Marketing Co. allows us to remove a barrier for small credit unions—steep costs for professional marketing services—as we work toward increasing consumer awareness of the many superior features of credit unions.”

The first campaign, launching this month, encourages members to take a second look at their auto loan financed elsewhere to see if there is an opportunity to save money. Additional customization options are available at a discounted fee for credit unions who wish to modify the creative. In addition, the League has offered some free printing services available by request.

“There are many conversations around how the system can strengthen small credit unions, but it is not always easy to take action around this idea,” added Nowacki. “Our partnership with Your Marketing Co. helps those small credit union CEOs who are wearing the marketing hat to take it off and still access high-quality, professional marketing materials that will likely help credit unions improve their bottom line.”

About the Credit Union League of Connecticut:

The Credit Union League of Connecticut (CULCT) is a statewide non-profit trade association serving credit unions throughout Connecticut. Through consumer advocacy initiatives and providing credit unions essential resources, CULCT is a valued partner in making Connecticut’s credit unions successful. By uniting for good, Connecticut’s Credit Unions are your best financial partner. No matter where you live or work in Connecticut, there’s one for you.

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