Connecticut’s credit unions honor American Eagle Financial Credit Union with multiple community awards
AEFCU recognized for excellence in community contributions and collaboration.
EAST HARTFORD, CT (October 25, 2023) — American Eagle Financial Credit Union won two awards at APEX 2023—the Credit Union League of Connecticut’s (CULCT) annual conference, showcasing two of its signature community-focused programs. The awards cap off another successful year of giving back to the community for American Eagle, which has dedicated itself to being a community-driven credit union serving more than 180,000 members in Connecticut and Massachusetts.
AEFCU was recognized by its fellow Connecticut credit unions in the following categories:
The 2023 Louise Herring Philosophy-In-Action Award
The Herring Award represents “people helping people,” and those credit unions that help improve the quality of life for members, their families and the communities where they live, work and worship. That is exactly what American Eagle’s Simple Checking product is all about. It is an account designed without minimum balances or high transaction fees to be an entry-level way for people to establish a banking relationship to help build their credit rating and avoid “fringe” alternative financial services such as check cashers and payday lenders.
“American Eagle is one of 56 of the nation’s almost 4,800 credit unions to offer this product, which carries the national “Bank On” program certification,” said President and CEO Howard Brady. “We are very proud that this program was recognized for the Louise Herring Award, as it represents putting our philosophy into action.”
The 2023 Dora Maxwell Award The Maxwell Award recognizes credit unions that have excelled in community relations and are committed to ongoing charitable programs within their communities. American Eagle designed its “Cash Back to the Community” program to be collaborative and to put member-generated philanthropy into action in the communities they serve.
“Once each quarter, Cash Back to the Community devotes one percent of our credit and debit card interchange income—generated each time our members use an American Eagle credit or debit card—to three nonprofit organizations in our service area that are nominated and selected by a combination of our members and the public, Brady explained. “This member-generated, community-driven giving program has allowed us to double the amount of funds we’re giving back to help make the places our members and employees live, work and learn a better place. Since 2020, Cash Back to the Community has generated $325,000 for local nonprofit organizations.
Pictured left to right: Howard Brady, President & CEO, Teresa Knox, EVP, Chief Operating Officer and Brian Kennedy, EVP, Chief Strategy and Revenue Officer.
About American Eagle Financial Credit Union (AEFCU)
Established in 1935, American Eagle Financial Credit Union (AEFCU) is a full-service credit union offering checking and savings accounts, credit cards, auto loans, mortgages, business accounts and more. American Eagle offers banking online, through its mobile app, or at one of its 14 branches located in Connecticut. AEFCU has more than 171,000 members, $2.5 billion in assets, and offers banking services to anyone who lives, works, attends school, or worships in Hartford, Middlesex, Tolland, and New Haven County in Connecticut, and Hampden County in Massachusetts. For more information about American Eagle Financial Credit Union, visit www.americaneagle.org.