Cooke, Millar and DiGiovanni partner with OmniChannel
Financial services veterans will build FinancialFeed brand
LA MESA, CA (July 24, 2018) — OmniChannel Communications, a full-service marketing agency serving fintechs and other financial institution service providers, has announced three new appointments to its team.
Sarah Snell Cooke, Kelsie Millar and Myriam DiGiovanni will lead efforts to grow OmniChannel’s FinancialFeed service, which provides daily financial literacy content to credit unions and banks. Cooke and Millar have been named account executives, and DiGiovanni has been named content manager.
“We are thrilled to have Sarah, Kelsie and Myriam on our team,” said OmniChannel Co-Founder Heather Anderson. “Their experience in financial services and reputation in the credit union industry is a tremendous asset to FinancialFeed and its clients.”
Cooke, principal at Cooke Consulting Solutions, is a communications and business development expert with nearly 20 years in the credit union community. Prior to launching her business, Cooke served as publisher and editor-in-chief at Credit Union Times. Cooke also serves as secretary of the board at the $450 million APL FCU. She holds an MBA and a Bachelor of Arts in political science with a minor in journalism.
Millar brings more than five years of fintech experience to FinancialFeed that includes customer service, sales and marketing. She most recently worked at Wells Fargo, helping the bank revitalize its brand in the San Diego market.
DiGiovanni has more than 25 years of experience writing for the financial services industry, including reporter positions at Credit Union Timesand The Financial Brand. She also served as director of social media at CU Times’ parent company, ALM Media, and was social media manager at The Financial Brand.She is principal at DiGiovanni Consulting and has a Bachelor of Arts in English from Florida Atlantic University.
“With the addition of Sarah, Kelsie and Myriam, FinancialFeed is poised to make a big impact on the way credit unions and banks fulfill their social mission to provide financial education,” said OmniChannel Co-Founder John San Filippo. “Our plug-and-play platform provides a customizable, yet efficient and secure way to improve the financial standing of consumers. And, it also educates them about the prudent products and services their community financial institution offers, so they aren’t victimized by predatory lenders.”
FinancialFeed’s secure distribution platform was developed by cybersecurity expert Jim Stickley, CEO at Stickley on Security.
About OmniChannel Communications
Founded in 2016 by credit union industry veterans John San Filippo and Heather Anderson, OmniChannel Communications provides marketing and publicity services to fintechs and other financial services firms. Services include branding, content marketing digital marketing and media relations. Learn more at www.omnichannelcommunications.com.
Financial institutions embed the white labeled FinancialFeed onto their existing websites with an easy copy and paste of auto-generated HTML code. Each weekday, a new timely article or infographic is pushed onto client financial institution sites, keeping their financial education fresh, improving SEO and providing content for social media posts. Articles can be customized and linked to current promotions, online applications or product pages, allowing for cross selling while institutions educate consumers. Learn more at www.financialfeed.com.