Press
Coopera & CUNA Training Resources Position Credit Unions to Better Serve Hispanic Market
Mark Wolff
CUNA Communications
(202) 508-6764
mwolff@cuna.coop
Amy Nigrelli
CUNA Marketing
(608) 231-4246
anigrelli@cuna.coop
Kelly Moore Coopera
(515) 720-9670
kelly@kellymooreconsulting.com
Des Moines, IA and Madison, WI (November 10, 2011) – Coopera and CUNA today introduced three new training products aimed at helping credit unions better serve the Hispanic immigrant market. The products include two on-demand training courses for credit union staff and one seminar in a box kit to help credit unions host financial educational events for the Hispanic immigrants in their communities.
“The Hispanic community is one of the most underserved groups in the U.S.,” says Miriam De Dios, vice president of Coopera. “For a successful Hispanic outreach strategy, it’s essential to first learn as much as possible about the unique experience and needs of this market.”
Becoming familiar with the diverse experiences of Hispanic immigrants is the first step credit unions must to take to better engage with this community. Coopera and CUNA’s Hispanic Immigration Training on Demand is designed to help credit union staff better understand the immigration process and the immigrant experience.
With Alternative Forms of Identification and Documentation Training on Demand, credit union staff learn how to adapt their Customer Identification Program (CIP) to serving an immigrant group. Students are also trained to identify the most common forms of identification and documentation used by Hispanic immigrants, as well as when alternative forms of identification are acceptable.
Coopera and CUNA have also designed a product that puts credit unions at the front of the classroom with the Access to Money with Credit – Spanish Member Seminar Kit. The kit includes everything a credit union needs to plan and execute a member seminar on credit in Spanish. This kit compliments the Basic Steps to Managing your Money – Spanish Member Seminar Kit.